Succeed on social networks it can prove to be a decent source of income. The one that bears the most fruit among all is certainly Instagram. In fact, statistics reveal that many users have a tendency to access the social network even a few seconds after logging out. Being or becoming an influencer, however, is by no means easy. In fact, to create a community it is necessary to know how to attract people's attention with frequent and innovative contents.
Index
- Quality and frequency
- Hashtags, descriptions and tags
- Collaborations
Quality and frequency
To have a successful Instagram profile you need to post content from quality and with some frequency. Based on the statistics which give information about the best days and times for posts, it is possible to determine which is the moment of greatest influx. Posting every day or at a specific cadence helps build loyalty from followers who will know when to expect the post.
It is important to give your photos a distinctive feature. Always using the same filter, with constant saturation and brightness helps to create a unique model of your profile.
Hashtag, description and tags
Hashtag, description and tags they play a fundamental role in all of this. Using the right and the right amount of hashtags is crucial for a post to be successful. Instagram also allows you to control how many followers of a given hashtag are. If you have 100 followers and your desired hashtag has 100.000 then it's probably not the most appropriate choice. Since there is too low a relationship between the two, you will risk being excluded from the algorithm. It is much more appropriate to use hashtags with the same or slightly higher number of followers. As for the descriptions, it is important to include engaging, clear or informative ones depending on what you want. Descriptions that are too short hardly attract attention and quotes give an idea of something prepackaged. Give it a personal touch with a reflection or a thought of one's own, it helps to define the profile and associate it with one's own figure. The use of tags it can be optional, but getting someone's attention can certainly increase the chances of being noticed by companies for collaborations or sponsorships. Tags can also be used by profiles to collaborate with each other. Taking a picture of a friend and asking him to be tagged as a photographer can bring some visits and some followers.
Collaborations
Once the first major milestone has been reached, which is around the 10.000 follower, Instagram will give the opportunity to insert links in stories. In this way it is possible to request collaborations for the sponsorship of various kinds of products, naturally based on the type of profile. By taking advantage of this type of virality and advertising, it will also become easier to launch your own brand. Then there are extremely high peaks, such as 100.000 or more followers, which require a greater connection. A Youtube channel, events or courses can certainly help in reaching a similar goal, just think of Marcello Ascani, Marco Montemagno or theShow.
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