Candy Cash? Candy Crush (King) towards an IPO!

130 million players worldwide

According to the most recent figures, Candy Crush would have seduced 130 million players worldwide. Other figures are quite impressive: $ 600 in daily income, $ 000 million in annual income. King.com (aka Midasplayer International Holding Co.) even had the luxury of having twice as many active players as the famous Zynga. Its games were played approximately 220 million times per month in 30, that figure now stands at 2011 billion monthly game sessions. On Candy Crush Saga, some 30 million game sessions are recorded daily.




This company could be the biggest Nasdaq entry for a British tech company. The company, headquartered in London's Soho district, was founded in 2003 and has been profitable since 2005.

Still, Zynga's recent downfall could chill more than one investor. The case of Zynga is interesting because it is very similar.


A Zynga 2?

Indeed, the American Zynga was floated on the stock market in 2011. At the time, the situation for Zynga seemed to live up to estimates. Zynga posted sales of $ 306,8 million (up 80% from the previous year) and net income of $ 12,5 million.



Candy Cash? Candy Crush (King) towards an IPO!

The situation then escalated, the new games (Adventure World, Mafia Wars 2) struggled to replicate the success of games of the caliber of FarmVille or CityVille, and when the game made a successful start like CastleVille, it was down to from previous games (CastleVille caught up with FarmVille soon after its release). Zynga saw its audience and revenues decline, and had to lay off 18% of its employees (520 people) and close 11 games last June. The company which was valued over $ 11 billion in 2012, would be valued less than $ 2 billion today.


After Candy Crush Saga?

The candy IPO has not finished making the news. After, FarmVille, Angry Birds, Draw Something… Candy Crush Saga will be the next game to take center stage in our museums. King.com has been warned, the stakes are high.



And if… you are fed up with this game, you can easily block it in Facebook, in your settings.

Candy Cash? Candy Crush (King) towards an IPO!

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