Car Free is a company specialized in mobility services and aims to overturn the concept of long-term car rental. Notomia has supporting the company by starting the creation of a new digital automotive platform and contributing to the transformation of the car rental user experience. The project made it possible to create a new brand identity for the rental company.
New brand identity for Car Free
Notomia has redesigned the entire identity of the Car Free brand. The innovation program has set a new look & feel and an even more modern and dynamic tone of voice. The new company logo of Car Free recalls the concept of mobility on four wheels. The restyling of the brand also includes a makeover of the website and the production of social content. The goal was to improve the user experience in using the corporate platform.
There is also a new web app
Also worth mentioning is one new web app, capable of showing the various packages offered by Car Free at 360 degrees. The new web app aims to overturn the traditional view of the dealer. The new user experience aims to be intuitive and pleasant with the possibility of transmitting positive sensations. The functional design and clean style are new elements that characterize the new identity of the CarFree brand.
To find out all the details on the project carried out by Notomia that led to the transformation of the CarFree brand, you can take a look at the Official site.
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